Project in collaboration with Hugo Béhérégaray for the Vienna Design Week 2023

Build, destroy, repeat! JB Gambier and Hugo Beheregaray - one studied at the Sandberg Instituut in Amsterdam, the other at the Design Academy Eindhoven - live and work in the Netherlands.
What connects the two designers and artists is their DIY-inspired, playful approach. It can also be seen in their campaign THE DESTRUCTION ROOM, which was specially designed for the VIENNA DESIGN WEEK: protective clothing, a tool of their own choosing and a minute of time - that's what every visitor to the destruction room, which is equipped with white cardboard furniture, gets.

After the time has elapsed, damaged furniture is restored with colorful tape at the repair station under the supervision of designers. In this way, over the course of the festival, the installation transforms from a monochrome white room into a colorful and lively space - powerless consumers can finally take revenge on the world of products!

Instagram account of Hugo Béhérégaray

Photo credit: Pierre Castignola